Each weekly HubSpot TV show covers the major inbound marketing events of the week with a \"marketing takeaway\" provided by Mike Volpe and Karen Rubin. The weekly shows last 20-30 minutes and usually also include a debate or discussion about a topical issue in markeitng such as viral videos, personal branding, measuring the ROI of social media, the importance of SEO or other topics. In addition to the weekly live show which is re-published in this podcast, the podcast includes additional bonus features such as interviews with marketing gurus and marketing \"how to\" webinars with specific advice on how to improve your inbound marketing programs.


Weekly Marketing Update on HubSpot.tv
The Marketing Update on HubSpot.tv is a weekly video podcast covering inbound marketing including social media, blogging, SEO, landing pages, lead generation and marketing analytics. Karen Rubin and Mike Volpe will share the latest internet marketing news, tips and tricks.

You Just Can't Fool Google
by HubSpot Internet Marketing
22 Mar 2013 at 5:57pm
Nowadays, it feels like every social network and online service has some sort of tool designed for us marketers. Whether we know it or not, many of these networks and services are adding business pages, analytics, and even automation into their function. Klout Launches Business Portal, is Gunning for Brands, From CNN Money The "social media influence" measuring startup has announced that it will be launching a business portal design to attract big-name brands. Klout is launching Klout for Business, with a goal of providing brands with an insight into their social media audiences. The free analytics dashboard for companies will allow brands...
The Latest Changes to the World of Social Media - Marketing Update Episode #230
by HubSpot Internet Marketing
1 Mar 2013 at 8:52pm
Social media is quite the valuable tool in an inbound marketer’s repertoire, and this is far from a secret. As social networks continue to grow, evolve, and sometimes fall out of relevancy, we must always stay up-to-date with the latest developments in the world of social media. Any inbound marketer can tell you how effective and inexpensive a well-run social media campaign can be, and that is exactly why it’s a must-have tool in your marketing arsenal. This week’s round-up will fill you in on all of the latest changes in social media that you’ll need to know to keep that edge. Enjoy! What HP’s 1 Million LinkedIn Followers Means for Market...
Cracking the Formula to Viral Videos: Marketing Update 2/22/2013
by HubSpot Internet Marketing
22 Feb 2013 at 6:33pm
Cracking the Formula to Viral Videos - Marketing Update - Episode #229 With Mike Volpe (@Mvolpe) and Laura Fitton (@Pistachio) This weeks round up will give you some insight into what changes are going on with our social networks and how new technologies are being used to serve and deliver marketing to individuals on many different levels. Twitter Now Reducing Some Tweets to 117 Characters, From Mashable (http://mashable.com/2013/02/20/twitter-tco-length/) If a limit of 140 characters per tweet wasn’t difficult enough to get your thoughts across, try doing it in even less. As of Wednesday, Twitter has reduced the limit of characters to 118...
The Future of Social Media Advertisement. Introducing the New HubSpot Marketi...
by HubSpot Internet Marketing
16 Feb 2013 at 8:16pm
With the growing demand for more sophisticated, automated, and farther reaching ad services, a number of companies are making serious moves to give these marketers what they want. This weeks marketing round ups will fill you in on what you need to know about upcoming products and changes to existing social networks around mobile and social advertising. Facebook Prepares to Amp Up Its Ad War With Google With Atlas http://news.cnet.com/8301-1023_3-57569212-93/facebook-prepares-to-amp-up-its-ad-war-with-google-with-atlas/ The social networking giant, Facebook, is expected to purchase an extensive ad-serving technology known as Atlas, from Mic...
Remarkable Marketing Moments from 2012: Marketing Update 1/4/13
by HubSpot Internet Marketing
14 Jan 2013 at 12:18am
Episode #227 - January 4th, 2012 Intro How to interact on Twtter: Include #MktgUp in your tweet! On the show today is Karen Rubin (@karenrubin) and Mike Volpe (@mvolpe) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Happy New Year! Remarkable Marketing Moments from 2012 http://blog.hubspot.com/blog/tabid/6307/bid/33896/20-of-the-Most-Memorable-Marketing-Moments-in-2012-INFOGRAPHIC.aspx January Google + data gets added to search results Pintrest Nascar driver tweeted from his car in the Daytona 500 and got more than 10K followers Stop Kony Facebook acquires Instagram Facebook IPO Facebook ...
The Instagram Debacle & The End of The World: Marketing Update 12/21/12
by HubSpot Internet Marketing
30 Dec 2012 at 4:51pm
Episode #226 - December 21st, 2012 Intro How to interact on Twtter: Include #MktgUp in your tweet! On the show today is Karen Rubin (@karenrubin) and Mike Volpe (@mvolpe) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Instagram TOS Debacle "You agree that a business or other entity may pay us to display your username, likeness, photos" http://mashable.com/2012/12/20/instagram-updates-its-terms-of-service/ The photo sharing site -- which Facebook purchased in April -- introduced its plans for new terms of service on Monday. Users reacted negatively to the new terms, threatening to boycott ...
Marketing Predictions for 2013: Marketing Update 12/07/12
by HubSpot Internet Marketing
10 Dec 2012 at 5:44pm
Marketing Predictions for 2013: Marketing Update 12/07/12 from Weekly Marketing Update on HubSpot.tv. Like this? Watch the latest episode of Weekly Marketing Update on HubSpot.tv on Blip! http://blip.tv/marketing-update/watch Episode #225 - December 07, 2012 Intro How to interact on Twtter: Include #MktgUp in your tweet! On the show today is Karen Rubin (@karenrubin) and Mike Volpe (@mvolpe) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Headlines The Danger of Ranting on Yelp http://www.huffingtonpost.com/2012/12/06/jane-perez-yelp-review_n_2250302.html Jane Perez, a Virginia woman who w...
Managing Your Brand: Marketing Update 11/29/12
by HubSpot Internet Marketing
2 Dec 2012 at 10:15pm
Episode #224 - November 29th, 2012 Intro How to interact on Twtter: Include #MktgUp in your tweet! On the show today is Karen Rubin (@karenrubin) and Mike Volpe (@mvolpe) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Headlines Google Acquisition is a Hoax http://money.cnn.com/2012/11/26/technology/google-icoa-hoax/ A spate of press reports on Monday heralded Google's latest takeover deal: An apparent $400 million purchase of ICOA, a Warwick, R.I., company that makes Wi-Fi hotspots for public areas like parks and airports. Then the retractions began pouring in, as ICOA and people familiar...
Halloween Marketing At Its Best: Marketing Update 11/2/12
by HubSpot Internet Marketing
5 Nov 2012 at 1:40pm
Episode #223 - November 2nd, 2012 Intro How to interact on Twtter: Include #MktgUp in your tweet! On the show today is Karen Rubin (@karenrubin) and Mike Volpe (@mvolpe) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Headlines Halloween Marketing At It's best blog.mrhandyman.com/pumpkin-carving/ Mr. Handyman with the help of their Inbound Marketing Agency realized that there is lots of interest around Pumpkin Carving before Halloween and tied it to their brand by focusing on "Pumpkin Carving with Power Tools" First, a video brought their pumpkin carving ideas to life. A unique, interestin...
The Secret to Pinterest Success: Marketing Update 10/26/12
by HubSpot Internet Marketing
26 Oct 2012 at 3:21am
Episode #222 - October 26, 2012 The Secret to Pintrests Success http://allthingsd.com/20121020/the-secret-behind-pinterests-growth-was-marketing-not-engineering-says-ceo-ben-silbermann/ Pinterest, which CEO Ben Silbermann describes as a tool that helps people find inspiration, is now the third-largest source of referral traffic on the Internet. In 2010, three months after Pinterest launched, the site had only 3,000 users. But some of them were active users, and those people loved the site Pinterest started to have meet-ups at local boutiques, and to take fun pictures of people who attended them, and to engage with bloggers to do invitation...